Sportingbet, an iconic brand in the sports betting segment in Brazil, recently closed a deal with Palmeiras to become the main sponsor, thus starting a new era this Monday (13). The club will display the platform's logo on the uniforms of the professional female and male soccer teams until December 2027.
Fans will see the Sportingbet brands – which is part of Entain, one of the largest groups active worldwide – on the front of the shirt; on the athletes' numbers on game, training, and warm-up uniforms, and on travel items (t-shirts, suitcase, backpack, and cap). The agreement also includes naming rights for TV Palmeiras and Palmeiras Cast and presence in content and broadcasts of TV Palmeiras, among other official channels.
“Palmeiras has one of the most valuable brands in world football and seeks, permanently, partners with credibility and capacity to contribute to the growth of the club, making it even more victorious. We are very pleased with the arrival of Sportingbet and the start of this new era. I am sure that we will build, together, another successful partnership that will be etched in the history of the Greatest Champion of Brazil,” stated Leila Pereira, president of Verdão.
“Over the past decades, we have built a reputation of trust, responsibility, credibility, and success that we also see in the glorious 110 years of history of Sociedade Esportiva Palmeiras. We are very honored to join the victorious female and male teams of the Greatest Champion of Brazil and such a passionate fan base. We know well what lies ahead: more titles to join the Club World Cup of 1951, the three men's Libertadores and the women's Libertadores, the 12 Brazilian championships and the four Brazil Cups, among many victories of this imposing club that knows how to be Brazilian,” said Antonio Forjaz, general director of Sportingbet in Latin America.
“This is a significant milestone in the history of Entain and reinforces our commitment to strategic markets like Brazil. We are confident that this partnership with Palmeiras, a club of great tradition and achievements, will create unique opportunities to engage sports fans in a regulated market full of potential, always putting the fans' experience first,” concluded Gavin Isaac, CEO of Entain.
The players will already be wearing the Sportingbet logo on the shirts they will use in the debut of the men's São Paulo Championship, this Wednesday (15), at 9:35 PM, against Portuguesa, at Allianz Parque.
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
Source: GMB
