An information request was submitted in the Legislature to find out the amounts and percentages that the entity allocates to these purposes.
Argentina.- Provincial legislators José Luis Berros and Santiago Ibarrolaza submitted an information request in the Legislature for details on the budget allocation for communication and advertising of Río Negro Lottery in 2025. The initiative aims to clarify the amounts and percentages assigned to the hiring of interdisciplinary teams and advertising guidelines in various media.
The request includes a specific demand for details on the reasons for hiring a "qualified" interdisciplinary team, tasked with working together with the Communication area of Río Negro Lottery. Additionally, they request a breakdown of the functions and composition of the department's staff, specifying the training and responsibilities of each member.
The information request is supported by legislators Ayelén Spósito, Magdalena Odarda, Luciano Delgado Sempé, Fabián Pilquinao, Patricia Mc Kidd, and César Domínguez.
Regarding advertising, the legislators ask to know if the lottery had, prior to June 1, 2024, an Advertising Agency that provided qualified professional creativity, produced quality audiovisuals, and enhanced the external communication of the agency.
This item covers the total amount of the contract, the duration of the contract, whether it was duly published, scope, tasks, powers, and responsibilities required from the contracted company, and whether the Secretary of Media of the province has participation and/or influence and/or opinion in relation to the contract.
Another highlighted point in the request refers to the personnel assigned by the contracted company, in this case, Nido Content S.A. It is required to know the working hours dedicated by specific positions such as general director, creative director, and other roles within the team.
See also: Río Negro Lottery closed 2024 with a record month in transfers
