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Anna Mayorova, Uplatform: "At ICE, we are likely to see many discussions about the latest regulatory changes, AI, VR, and sustainability."

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Greentube's games are now available to players in the North American state.

Press release.- Greentube, the division of NOVOMATIC Digital Gaming and Entertainment, is now present in Connecticut with its first client, marking another important milestone in the company's North American expansion.

Following the receipt of its Connecticut license in February 2023, Greentube's games are now available to players in the U.S. state, including top-performing titles "Piggy Prizes Wand of Riches", "Starlight Jackpots", and "Athena Goddess of War".

The entry into Connecticut aligns with Greentube's growth strategy in North America, which has led it to establish itself in key regulated markets such as New Jersey, Michigan, and Ontario.

The launch strengthens Greentube's growing presence in the U.S., as the provider continues to offer its diverse portfolio of engaging and innovative content to players around the world.

With other operator partnerships in Connecticut also in the pipeline, Greentube is well-positioned to capitalize on this momentum and continue its success in the thriving online gaming markets across the country.

Michael Bauer, CFO of Greentube, said: "We are thrilled to continue our expansion in the U.S. and bring our content to Connecticut, a state that has quickly embraced the potential of igaming".

"Our goal is to support our clients in as many U.S. states as possible. Therefore, this launch ensures that our titles will reach a broad audience, offering players the opportunity to experience the unique entertainment that defines the Greentube brand. This launch is a new and exciting adventure, and we look forward to forming additional partnerships in the state in the near future".

Anna Mayorova, Business Development Director at Uplatform, unveils the company's plans for ICE Barcelona and shares what she believes will be the most relevant discussion topics for this year.

Exclusive interview – In an exclusive interview with Focus Gaming News, Anna Mayorova, Business Development Director at Uplatform, shared the company's plans for ICE Barcelona.

Mayorova also highlighted the emerging trends shaping the gaming industry and discussed the impact of Brazil's regulated market on Latin America.

What are the expectations for ICE 2025?

The renowned fair has always been a venue for the most important negotiations. In the new location, I believe there will be more open opportunities for both well-known brands and new game providers to showcase themselves. We look forward to meeting them and establishing friendly and lasting relationships.

What can we expect to see at your booth during the event? At SiGMA Europe, your U_Shine theme created a lot of excitement. Can we expect something equally attractive in Barcelona?

We are very excited about our booth this time. It is inspired by playing cards and we have some fun surprises prepared. For starters, our talented mixologists will serve mysterious cocktails: you'll draw a card to discover your drink, which could range from a bold flavor to something sweet.

We will also have exciting games where you can test your skills and compete for incredible prizes. Plus, who doesn't love giveaways? We will have some exclusive giveaways that you won't want to miss.

And of course, our team will be there to chat about how Uplatform can help your business grow. We are looking forward to seeing everyone at booth 4B34.

The company has participated in some of the biggest events in the sector in Europe, showcasing its latest innovations. Which of these solutions has attracted the most attention lately?

Our platform, as we truly care about our clients and what they need to thrive. Lately, we have been focusing on optimizing payment processes and facilitating withdrawals for their players. We want everything to run smoothly. We are also delving into some detailed analytics to provide our clients with the information they need. And let's not forget that we are redesigning website templates to keep up with the latest market trends. It's all part of our vision to make things better for everyone.

What will be the most relevant discussion topics this year?

At ICE Barcelona 2025 we expect passionate conversations. There will likely be a lot of talk about the latest regulatory changes, as compliance is a major concern for everyone. I suppose there will also be discussions about cutting-edge technology, such as AI and VR, and how these innovations can enhance the player experience. Sustainability is another hot topic, as many are looking to adopt more eco-friendly practices in our sector. Additionally, with the market recovery, I think we will see growth strategies, especially in mobile gaming. And of course, there will be plenty of opportunities for networking and creating new partnerships. It will be an exciting event from which we can all learn and enjoy together.

What key igaming trends do you believe are emerging and will truly shape the industry in 2025 and beyond?

We see how game providers and studios are striving to make software lighter and games more accessible to different player groups. There is also a trend towards innovation: games are moving to 3D, allowing more players to join at the same time, and adapting instant and traditional games from different countries to igaming.

How do you think the start of Brazil's regulated market will impact the sector? Will it also spur the growth of other emerging markets trying to replicate that transformation?

The rapid introduction of regulations in such a vast territory as Brazil has forced many companies to get their legalization processes in order. It has been a tough road for them, but I trust they are managing it successfully! I am looking forward to seeing the first results soon. It's not just about Brazil, but it will have a domino effect throughout the Latin American region. For now, let's stay tuned and see how things unfold.

What does Uplatform hope to achieve in 2025? What key goals has the company set for the next year?

We have several exciting projects underway, but for now, we are keeping some of our plans under wraps, as the year has just begun. Our main goal this year is to increase our workload. You will see us ramp up our projects and expand our portfolio as clear indicators of this growth. Thank you for your interest and enjoy the exhibition.

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