Sportsbook technology provider Betby says it will unveil an artificial intelligence-driven feed at ICE Barcelona.
In what the company said is an “industry first,” the solution allows for the creation of “unique and otherwise unavailable” special markets.
These include markets relating to movies and television series.
The system firstly creates markets based on publicly available information about what to expect in relation to specific events. It then filters out markets to find the trade-off between markets which appeal to a certain audience and what traders can work with, Betby said.
“This AI-based feed represents a significant leap forward in what we can offer to our partners,” said Danil Emelyanov, head of Betby’s AI Labs.
“By combining the efficiency of AI with the oversight of expert traders, we’re delivering a system that ensures reliability while opening up new, creative markets no one else is offering. It’s just the beginning of what we envision as a transformative journey for the sportsbook industry.
“At this stage, our AI uses up to 1,000 virtual agents simulating player behaviour, each with varying levels of access to information. These agents analyse, judge and select outcomes to place bets, providing a robust dataset from which probabilities and odds are generated.”
