Playson, a rapidly growing digital entertainment provider, has expanded its presence in the UK after launching its flagship games with Flutter Entertainment's Paddy Power and Betfair brands. The partnership sees Playson's top-performing titles, Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win, go live on the online casino offerings of both operators through the Relax Gaming aggregation platform.
More titles from Playson's portfolio are expected to follow in the coming months, as well as the expansion of the partnership to the regulated markets of Spain, Italy, and Brazil.
Playson's latest partnership highlights its ongoing expansion into major regulated markets with its standout titles and sought-after mechanics continuing to attract internationally recognized operators and their players.
Blanka Homor, Sales Director at Playson, said: “We are very pleased to partner with two of the leading brands of Flutter Entertainment, whose ambitions within the industry align perfectly with ours here at Playson. We are confident that our flagship titles will elevate the iGaming offerings of Paddy Power and Betfair, while allowing Playson to continue its global marketing expansion.”
Playson is a rapidly growing provider of digital entertainment, operating in 25 regulated markets with over 200 partners worldwide. The company has a diverse portfolio of exciting online casino games, developed with engaging mathematics and wrapped in beautiful aesthetics.
Its team is based around the world, with headquarters in Malta and Slovakia. With licenses from the UKGC, ONJN, HGC, SGA, AGCO, GRA, Mincetur, and a recognition notice from the MGA, Playson is strongly positioned to meet its ambitions of providing entertainment and satisfaction to the lives of the bustling world.
For more information about Playson, visit www.playson.com.
Source: GMB
