RubyPlay, an innovative B2B iGaming development studio, has signed a historic partnership with Rush Street Interactive, Inc., a leading online casino and sports betting company in the USA that operates the BetRivers brand. The agreement will bring its content to BetRivers in New Jersey, marking the company's highly anticipated entry into the US market.
RubyPlay has carefully selected an exclusive portfolio of initially five premium slot games, increasing to 15 by the end of January, for its debut in the US, which was designed to meet the preferences of players across the Garden State and beyond.
These engaging titles will be launched for BetRivers players in New Jersey through a phased rollout, featuring highlight games such as Go High® Panda, followed by other popular titles like Gummy Giga Match® and Immortal Ways® Sweet Coin.
The portfolio features some of RubyPlay's global hits, along with games tailored specifically to appeal to the local audience, including Diamond Explosion® Patriots. The strategic launch underscores RubyPlay's commitment to creating player-centered games that resonate across diverse markets, while offering exceptional entertainment experiences.
The partnership with RSI is a significant milestone in RubyPlay's strategy to expand into regulated US states. With New Jersey as the launch platform for the studio's entry into the United States, it is also actively preparing for expansion to other states through RSI's BetRivers platform, including Pennsylvania and Delaware, and exploring opportunities in Michigan, West Virginia, and beyond.
Rush Street Interactive (RSI) has established itself as one of the most respected and trusted online casino operators in the United States, known for its innovative approach to online gaming and its player-first philosophy. With a robust presence in multiple regulated states, RSI is at the forefront of delivering premium gaming experiences through its BetRivers and PlaySugarHouse brands.
Dr. Eyal Loz, director of products at RubyPlay, said: “We are incredibly excited to partner with Rush Street Interactive to bring our games to the US market through their BetRivers brand. Entering such a dynamic and influential market represents a significant step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country”.
“At RubyPlay, we always focus on creating memorable gaming experiences and we are confident that BetRivers players will find our games engaging and rewarding”.
Richard Schwartz, director executive of Rush Street Interactive, said: “The diverse portfolio of RubyPlay slots has gained recognition in global markets for their quality and entertainment value, and we are thrilled to be the first operator to launch their content in the US”.
“At RSI, we strive to put our players first, offering the best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We look forward to a successful collaboration as they establish themselves in the US market”.
RubyPlay is a progressive and innovative B2B iGaming company, specializing in designing and developing fun and engaging slot games, as well as value-added tools and support for gaming operators.
The company boasts a catalog of over 100 interactive and immersive slot games and also offers custom game development services.
RubyPlay has offices in Australia, Malta, and Ukraine, working alongside an international team of professionals in a hybrid remote work strategy.
For more information: https://rubyplay.com.
Source: GMB
