Moreover, the operator anticipates trends for 2025.
Brazil.- After a 2024 full of activity in the field of sports betting in Brazil, the platform Betfair revealed which were the most popular tournaments among Brazilian bettors over the last twelve months and also anticipated some trends that could set the pace in 2025.
In 2024, the Brazilian Championship Serie A, the Premier League, and the NBA led, in that order, the list of competitions with the highest volume of bets on Betfair's platform in Brazil, followed by La Liga and Serie B of the Brasileirão.
With Santos participating in the tournament in 2024 and the increasing competitiveness in recent years, the second division of Brazilian football experienced an increase close to 25 percent in the volume of bets, being this the largest increase among all the company's markets in Brazil. On the other hand, the Copa Sudamericana, with several Brazilian teams fighting for the title and the presence of Cruzeiro and Corinthians until the semifinals, also showed a considerable advance, with an increase of around 10 percent.
Besides traditional markets, e-sports and volleyball also experienced significant growth, with an increase between 15 percent and 20 percent in the number of bets compared to the previous year.
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Betfair experts anticipate that 2025 will bring new trends that could shake up the betting market in Brazil. In the consolidated football market, personalized bets for big names like Memphis Depay (Corinthians), Oscar (São Paulo), and Gabigol (Cruzeiro) are poised to gain popularity and attract even more bettors.
In Formula 1, Gabriel Bortoleto, a Brazilian driver making his debut with Sauber, also generates great expectation, although with limited winning options due to the team's structure.
Also, the Kings League, a 7-a-side football league, continues to gain relevance with the launch of a Brazilian version and growing interest on social media and platforms like Twitch. Although it is still far from matching the popularity of traditional football, this modality is closely related to the growth of e-sports.
