In 2024, Betano led TV advertising investments with R$ 170 million, followed by Superbet (R$ 111 million) and Betnacional (R$ 99 million), according to the timeline produced by Tunad. The second half of the year, boosted by sporting events, was decisive, showing that volume and strategic timing are essential in the competitive betting market. Watch the video.
Accumulated investments: who led?
The year 2024 stood out for the accumulated volume of advertising investment, with Betano reaching the leadership. Starting modestly in January, investing R$ 5.6 million, the brand accelerated its pace month by month, ending December with a significant total of R$ 170 million.
Other brands, such as Superbet (R$ 111 million) and Betnacional (R$ 99 million), also showed solid growth, albeit smaller. Sportingbet, on the other hand, maintained a more conservative investment pattern, accumulating R$ 53 million by December.
The role of seasonality
The second half of the year was particularly busy, with a significant jump in invested values between July and December. Between August and October, peaks associated with major sporting events stood out, suggesting a direct link between aggressive promotional campaigns and key moments in the sports calendar.
Brilhante.Bet and Betsul intensified their strategies in the second half, reflecting an effort to gain relevance in an increasingly competitive market.
What did we learn from 2024?
2024 showed that, to stand out in the sports betting market, it is essential not only to invest in volume but also in strategic moments. Brands that combined timing with high investments achieved the best results.
Source: Tunad
