The Professional Fighters League (PFL) has announced a multi-year partnership with Cloudbet, a cryptocurrency-focused operator, making it the exclusive sports betting and online casino partner of the league.
This collaboration will debut on January 25, 2025, at the Dubai Championship Series.
Cloudbet will integrate its services into PFL events, marking the league's first foray into cryptocurrency betting. The deal includes showcasing the Cloudbet brand during events and broadcasts, as well as plans to enhance fan engagement through new betting features.
Damian Willoughby, Executive Vice President of Global Partnerships at PFL, stated: "Cloudbet has established a pioneering reputation in the industry through its innovative approach and world-class product suite.
We believe this aligns closely with PFL, and we are excited to partner with Cloudbet to bring a new and high-quality experience to boxing enthusiasts around the world."
Good news: The Dubai Championship Series will feature a lightweight championship bout between defending champion Kamaru Usman Nurmagomedov and challenger Paul Hughes.
In February 2024, PFL partnered with Unibet as the official sports betting company for PFL Europe, launching this partnership at an event at the Accor Sports Arena in Paris. This partnership is part of PFL's strategy to deepen its relationship with the European market.
