Sporting Risk, which operates a sports betting, forecasting and analytics service, has launched its services with Pragmatic Play.
The deal overs 42 player markets, 16 team markets and 14 match markets for key domestic football leagues.
The markets come in “pre-canned” bet builders which can be price boosted with bet prompts to provide bettors with information about the bet, Sporting Risk said.
Sporting Risk manages creation and settlement of bets including line-up management and pricing.
Pragmatic Play will utilise the Sporting Risk interface which allows for price changes and alterations to the product.
The trading tool allows custom rules to be applied to various market segments including leagues, bet types, teams, players and specific props.
Andy Phillips, Sporting Risk’s chief commercial officer, said: "Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”
Gareth Crook, senior vice president of sports at Pragmatic Play, added: "Betting on the actions of individual football players has fast become a key growth area within any global sportsbook.
“We are already seeing users favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering.
“Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”
