The online sports betting market in Brazil has entered a new era with the official regulation of the sector, on January 1, 2025. This milestone has brought a scenario of challenges and opportunities, requiring operators to adapt their strategies for acquiring and retaining bettors, while strictly complying with legal obligations. Special column by Andréia Oliveira, national director of operations at Betsul.
In a more controlled and supervised environment, promoting responsible gaming has become a central responsibility.
Betting houses must provide tools and information that help bettors control their behavior, in addition to acting transparently and proactively to mitigate the risks of excessive gaming.
The goal is to create a safe and reliable experience for all involved, strengthening the market's sustainability in the long term.
Strategies to promote responsible gaming:
* Educational campaigns: Education continues to be an important tool. Betting houses should promote campaigns that clarify the risks of gaming and guide bettors on how to gamble responsibly.
* Betting control tools: Implementing tools such as deposit limits, gaming time alerts, and self-exclusion is essential for bettors to monitor and control their activities.
* Psychological support and partnerships: Offering psychological support and creating partnerships with organizations specialized in treating gambling addictions are actions that can help maintain integrity and responsibility within the betting market.
* Partnerships with support organizations: Collaborating with institutions that offer support to compulsive gamblers and psychological counseling services will be an important way to demonstrate commitment to social responsibility.
In summary, promoting responsible gaming is not just a regulatory obligation, but also an ethical commitment of the betting houses to their users.
By adopting strategies such as educational campaigns, betting control tools, and partnerships with support organizations, operators can create a safer and more reliable environment.
This not only protects bettors but also strengthens the credibility and sustainability of the betting market in the long term.
Betsul, your bet from North to South.
Andréia Oliveira
National Director of Operations at Betsul
