The presentation of Palmeiras' new main sponsor is emblematic. With the departure of the personal credit specialized bank Crefisa and the entry of Sportingbet, all teams in the Brazilian Championship Serie A display a betting house on some part of their game uniform. 16 out of 20 clubs have a bet in the most prestigious advertising space on the shirt.
There are four exceptions: Grêmio and Internacional advertise the state bank Banrisul in the main space. Red Bull Bragantino does not renounce the Austrian energy drink brand. Recently promoted to the first division, Mirassol features Guaraná Poty.
If we consider the complete uniform, all teams in the country display an online casino on the uniform. Grêmio partners with Esportes da Sorte. Internacional is linked to Estrela Bet. Mirassol gives shirt space to Bet7k. Bragantino gives the sleeve fabric to Mr Jack.Bet. From this perspective, 100% of the elite teams are partnered with bets.
Rarely has such success been seen. In 1987, Coca-Cola displayed its brand on 10 of the 16 clubs participating in the first version of the Copa União. Flamengo, São Paulo, Corinthians, Internacional, Palmeiras, and Santos did not display the soft drink's logo.
In 2017, the state bank Caixa Econômica Federal sponsored 14 out of the 20 Serie A teams. Corinthians, Palmeiras, São Paulo, Grêmio, Fluminense, and Chapecoense did not join.
Therefore, the 100% adherence to the same economic sector, that is, betting houses, represents a record in the history of the Brazilian Championship.
CEO of Hetmap, sports marketing expert Renê Salviano analyzes the growth: “The betting segment has been a major driver of the sponsorship market not only in Brazil, it is a global phenomenon, respecting local rules of each country. This growth is normal, as the industry has a great connection with sports, and football as the main leader, besides being the most bet on”.
“There is no other segment with the capacity and interest in sponsoring sports that even comes close to betting companies”, states José Francisco Manssur, partner at CSVM Lawyers, former special advisor to the Executive Secretariat of the Ministry of Finance.
Main sponsors (Bets highlighted)
-Atlético-MG (Betano)
-Bahia (Esportes da Sorte)
-Botafogo (Parimatch)
-Ceará (Esportes da Sorte)
-Corinthians (Esportes da Sorte)
-Cruzeiro (Betfair)
-Flamengo (PixBet)
-Fluminense (Superbet)
-Fortaleza (Novibet)
-Grêmio (Banrisul)
-Internacional (Banrisul)
-Juventude (Stake.com)
-Mirassol (Guaraná Poty)
-Palmeiras (Sportingbet)
-Red Bull Bragantino (Red Bull)
-Santos (Blaze)
-São Paulo (Superbet)
-Sport (Betvip)
-Vasco (Betfair)
-Vitória (Betsat)
Clubs sponsored by bets in other parts of the uniform
-Grêmio (Esportes da Sorte)
-Internacional (EstrelaBet)
-Mirassol (Bet7k)
-Red Bull Bragantino (Mr Jack.Bet)
Source: GMB / Marcos Paulo Lima
The Caixa Instant Lottery has awarded 2.3 million bettors since its launch in November 2024. The modality has distributed more than R$ 14 million in prizes. They range from R$ 2.50 to R$ 2 million. The federal scratch card costs from R$ 2.50 to R$ 20.
One of the most attractive features of the Instant is the probability of winning: on average, in each issue of bets, one in three tickets will be awarded. Each issue details this information on the back of the tickets.
The modality returned with a new look and many more prizes. Part of the collection from the bets is destined for social transfers, contributing to essential areas for the country's development, such as culture, sports, security, and social security.
In addition to providing attractive prizes to bettors, the Instant, like all CAIXA Lotteries games, fulfills an important social function.
How to bet and receive the prize
To play, the bettor just needs to purchase the ticket at a lottery unit, scratch the play area, and check if they have won according to the instructions. The prize is immediate and amounts up to R$ 2,259.00, per ticket, can be redeemed at lottery units.
Prizes above this amount must be withdrawn at CAIXA agencies. Bets cost from R$ 2.50 to R$ 20.
Source: GMB
Last Saturday (11) the thirteenth draw of the Trem das 11, a new product from the Lottery of Minas Gerais and the MSL Group (Mineira da Sorte Loteria), took place. 1,150 people were awarded in the 12 administrative regions of the state. For the next draw (18, at 7:15 PM) bettors can compete for a prize of R$ 650,000 with 11 or 0 hits, in the COMPLETINHA - an option that gathers all bets and additional numbers on two tickets bought together.
Two players who hit 10 numbers were awarded, also with 9 hits, 56 people, with 8, 512, with 3 were awarded 503, with 2 hits, 62 players and with 1 were 3 awarded.
In the regional draw, the Trem das 11 also awarded 12 players in the following locations: Três Pontas, Divinópolis, Barbacena, Juiz de Fora, Bicas, Berilo, Unaí, Uberaba, Teófilo Otoni, Governador Valadares, Três Marias, Sete Lagoas, and Montes Claros. In this award modality, the bettor who registers their ticket on the website tremdas11.com.br, if drawn, has their prize doubled.
Following the success of the RASPADINHA®, which has already awarded more than 700,000 people in 2024 and is present in about 2,000 points of sale, the Trem das 11 also plays an essential role in raising funds for government social programs. From the total net revenue, 21% are reverted to the Mineira Lottery and part of the value will be allocated to income and employment generation projects, as well as supporting the creation of nurseries, hospitals, and social entities.
Accompanying the wide reach of the first product launched by the MSL Group, the Trem das 11 is already in thousands of sales points that sell the RASPADINHA® and can be found throughout the state of Minas Gerais.
MSL – Consórcio Mineira da Sorte Loteria
Resulting from a consortium between the two main global lottery providers, IGT and Scientific Games, with more than 35 years of experience and structure to operate lottery systems in more than 100 countries, the MSL also counts on the expertise of the national company SAGA BGI.
“We are a group with extensive experience in the lottery sector in Brazil and we have prepared significant investments in marketing. Moreover, we count on the knowledge of leading companies in the global market”, says Roberto Quattrini, CEO of the Consórcio Mineira da Sorte Loteria.
The segment continues to expand in other markets around the world. In Italy, IGT and SG launched the national instant ticket lottery in 2004 and increased sales from approximately U$S 400 million to over U$S 11 billion. In New Jersey (USA), IGT and SG jointly manage the lottery since 2013 and have seen an annual sales increase of 20% since the start of the contract.
For more information about MSL products:
www.tremdas11.com.br
www.raspadinha.com.br
Instagram / Facebook / YouTube / X / TikTok: @tremdas11 @raspadinha.oficial
Source: GMB
