GameplAI announces a collaboration with Betsson Group to provide localized betting content for the operator's international brand portfolio.

The focus of this partnership is to enhance Betsson's products through GameplAI's advanced player props and micro-market solutions for pre-match and in-play betting.

The agreement includes coverage of major football leagues such as La Liga, Serie A, Bundesliga, and the Premier League.

GameplAI, in collaboration with Opta, has developed proprietary tools that offer contextual market products, which have shown strong engagement and profitability in past events including the Copa America and the 2024 European Championship.

GameplAI co-founder Graham Savage stated, "We are thrilled to partner with Betsson to refine its international sports products to suit its diverse market environments. With regular additions of new league coverage and recent product launches, we believe this partnership will validate the localized impact of GameplAI solutions on global operators."

Good news: Betsson will utilize GameplAI's trading interface, which reportedly enables real-time pricing updates and customizable market rules.

Betsson Group's Director of Sports Betting Products, Joakim Thor, added, "GameplAI has demonstrated exceptional capabilities in providing tailor-made innovative trading products suited to the needs of multi-market sports betting operators. We believe their micro-market and player props products will resonate strongly with our diverse market's local audience."

In November 2024, Betsson will collaborate with GiG to leverage its AI-driven technology and managed services to support Betsson's expansion into various regulated markets.