Sporting Risk has announced a partnership with Pragmatic Play, aimed at enhancing the latter's sports betting products with a range of advanced football betting features.
This collaboration introduces 42 player markets, 16 team markets, and 14 match markets, all of which can be combined through a bet builder. These markets come with pre-configured options and statistics-driven tips to provide background information and enhance user engagement.
Sporting Risk will manage various aspects of the product, from market creation and settlement to lineup management and dynamic pricing adjustments.
The Pragmatic Play platform will integrate Sporting Risk's advanced trading tools, allowing operators to implement real-time price adjustments and customized market rules for different areas such as leagues, teams, and individual players.
Andy Phillips, Chief Commercial Officer at Sporting Risk, stated: "Pragmatic Play's sports betting solutions are adopted by numerous operators. Our predictive models and sports analytics expertise are driving growth in major markets."
It is worth mentioning: Sporting Risk has streamlined the integration process to reduce resource demands and accelerate the deployment time of the Pragmatic Play operator network
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, added: "Our partnership with Sporting Risk enables Pragmatic Play Sports' clients to access a comprehensive range of football match player props and halftime betting markets globally."
Recent activities of Sporting Risk include collaborations with other major platform providers like Amelco to enhance player props and betting markets. The company has expanded its coverage by targeting key markets in Europe and South Africa.
