Soft2Bet enters the African market through a partnership with Nigerian media company Channels Media Group.
Through this deal, the provider will offer its platform solutions and managed services to support the media company's online sports betting and casino products at Waddibet.com/ng.
Channels Media Group will utilize Soft2Bet's Motivational Engineering Gamified Applications (MEGA) to help provide content and drive player engagement, as the provider seeks to leverage the media company's local knowledge.
Martin Collins, Chief Business Development Officer at Soft2Bet, said: "As a group, Soft2Bet is thrilled to announce its first partnership in Africa with a high-profile media partner like Channels TV.
"Nigeria is the largest economy on the African continent and a vibrant market, the strong brand assets of Channels TV combined with our highly localized robust solutions will bring strong growth to this key market."
Tobi Momoh, Group Strategist and Consultant at Channels Media Group, added: "Our partnership with Soft2Bet will combine our local expertise with their cutting-edge online sports betting and casino operations.
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"We are also very excited about the idea of integrating Soft2Bet's MEGA gamification features and are confident in our ability to provide quality content and enhance player engagement across the market.
"Together, we are committed to setting new industry standards and establishing leading iGaming brands, offering unparalleled entertainment to our players."
Looking back at 2024, Soft2Bet released an exclusive report last week, exploring areas such as market expansion and financial performance.
