Optimove Insights, the research division of Optimove, a leader in CRM marketing platform for iGaming and sports betting, has published a detailed analysis on the trends of live betting (in-play). The study analyzed 3,794,500 monthly bettors in sportsbooks in the USA, UK, Greece, Italy, and Spain from January to December 2024. The main findings reveal that live bets represent, on average, 54% of the total, with Greece leading at 70%.
Main Insights
Higher spending on live bets:
On average, players spend more monthly on live bets compared to pre-game bets.
The USA leads with an 87% increase in average monthly spending on live bets ($1,583.90) compared to pre-game ($846.20).
Share of live bets in total bets:
On average, 54% of the global monthly betting amount was made on live bets.
Distribution by country:
-Greece: 70%
-Italy: 57%
-Spain: 55%
-United States: 52%
-United Kingdom: 34%
Spending trends by country:
-Greece: increase of 156% from pre-game bets ($416.00) to live bets ($1,063.90).
-Italy: increase of 368% from pre-game bets ($147.60) to live bets ($690.40).
-Spain: increase of 94% from pre-game bets ($479.70) to live bets ($932.40).
-United Kingdom: increase of 23% from pre-game bets ($189.80) to live bets ($234.40)
Implications for Operators
The analysis highlights the fundamental role of live betting in engaging players and generating revenue. The data reinforce that live bets are not only a preferred option but also a driver of higher spending, offering sportsbooks opportunities to improve the lifetime value of players.
Operators can use these insights to implement customized strategies and timely messaging, ensuring that players remain engaged during live betting experiences.
About Optimove Insights
Optimove Insights is the research division of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C companies.
Source: GMB
