Sports betting has historically been considered an overwhelmingly male pursuit—but those odds could be about to change, a University of Queensland study has found. The work is published in the Journal of Australian Studies.
Ph.D. candidate Rohann Irving from UQ’s School of Human Movement and Nutrition Sciences analyzed the history behind why nearly 9 out of 10 regular sports bettors were men and what betting companies were doing to draw in women.
“Historically, sports betting has been restricted to venues like TABs [totalisator agency boards] or the betting areas of pubs, which are largely male-dominated spaces, but technology such as smartphones has made gambling far more accessible to women,” Mr. Irving said.
