Metrolinx pursued a potential commercial naming rights arrangement last year, involving Jackpot City, an online casino brand, and Toronto’s Exhibition GO station, but the proposal was subsequently quashed, CBC News has learned.
The provincial transit agency has sought opportunities in recent years to bring in revenue through commercial naming rights, rebranding two Greater Toronto Area stations in this manner.
Yet a proposal for a similar arrangement involving the casino brand and Exhibition station was halted at the ministerial level last year, two sources with knowledge of the file told CBC News.
Asked for comment on the unrealized deal, Metrolinx did not deny that sequence of events had occurred.
