For the first time, all clubs in Brazil's top football tournament will have sponsorship from the same economic sector.
Brazil.- The creation of the regulated sports betting market in Brazil has had a positive impact on football. Given the potential growth of the market, betting houses have decided to invest in one of the greatest entertainments, and one of the strongest passions, of Brazilians: football.
The 20 teams that will compete in the next season of the Brasileirão, the country's top football tournament, will have the sponsorship of betting houses. Moreover, 16 of these teams have a betting platform as their main sponsor, highlighting the significant investment made by the companies. Only Gremio, Internacional de Porto Alegre, Red Bull Bragantino, and Mirassol do not have a betting house as the main sponsor, although they still have commercial agreements and are featured on their respective shirts. Thus, the industry has become a pioneer, being the first in history to achieve commercial agreements with all the teams competing in the championship.
The only team that was the exception until the beginning of this week was Palmeiras, which had the sponsorship of Crefisa, but announced the arrival of Sportingbet as its new main sponsor.
About this new commercial alliance, the club's president, Leila Pereira, explained: "Palmeiras has one of the most valuable brands in world football and is always looking for partners with credibility and capacity to contribute to the growth of the club, making it even more successful. We are very pleased with the arrival of Sportingbet and the start of this new era. I am sure that together we will build another successful partnership that will be immortalized in the history of the greatest champion of Brazil."
For his part, Gavin Isaac, CEO of Entain, the group that manages Sportinbet, commented: "This is an important milestone in the history of Entain and reinforces our commitment to strategic markets like Brazil. We are confident that this partnership with Palmeiras, a club with enormous tradition and achievements, will create unique opportunities to engage sports fans in a regulated market full of potential, always putting the fan experience first."
See also: Betting advertising in Brazil: why Loterj and Lottopar are pressuring Google
The iGaming company that sponsors the most Serie A teams is Esportes da Sorte, which has a framework contract with Bahía, Ceará, and Corinthians and a secondary sponsorship agreement with Grêmio. In second place among operators with the most sponsorships is Superbet, which has agreements with Fluminense and São Paulo, Betfair, which is the main sponsor of Cruzeiro and Vasco, and Bet7k, which is the main sponsor of Vitória and secondary of Mirassol.
Other clubs with their respective main sponsors are Atlético-MG with H2bet, Botafogo with Vbet, Flamengo with Pixbet, Fortaleza with Novibet, Juventude with Stake, Santos with Blaze, and Sport with Betvip. Internacional and Red Bull Bragantino have secondary sponsorship contracts, respectively, with Estrelabet and mrJack.bet.
