The "Sports Betting Event Calendar" from SOFTSWISS includes 84 major sports events, aimed at boosting the promotional strategies of operators.
Press release.- SOFTSWISS released the "Sports Betting Event Calendar" for 2025. This year, the free download file contains 84 major sports events, with the goal of boosting the promotional strategies of operators.
The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenues in 2024 reached EUR45.430m, reflecting a 6 percent increase from the previous year, while the ARPU (average revenue per user) increased from EUR320 in 2023 to EUR330 in 2024. This upward trajectory is reflected in an increase in betting activity across all platforms, with mobile betting growing by 210 percent and computer betting by 194 percent.
Various sports categories saw significant growth in betting volumes in 2024:
These figures underline the importance of leveraging major sports events to boost player engagement and optimize revenues. In the list of must-have activities for promotion, SOFTSWISS experts included 24 different sports, as the diversity of the offering leads to stability in the operation of sports betting.
Alexander Kamenetskyi, director of SOFTSWISS Sportsbook, comments: "By using a personalized approach, flexible bonuses, and process automation, operators can not only improve player engagement but also significantly reduce operational costs. This strategy will be key to success next year and will help differentiate operators in the competitive market."
According to SOFTSWISS experts, operators should focus on several key strategies to enhance player engagement and streamline operations to ensure the success of sports betting in 2025. Seasonal bonuses and personalized promotions tailored to major events can captivate players and boost activity.
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Kamenetskyi adds: "For example, offering free bets on users' favorite sports or creating combined bonuses that cover multiple events, such as the Champions League final and the French Open, can generate sustained interest. Additionally, esports present an increasing opportunity, as they allow operators to attract younger, tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns."
A mobile-first approach is essential, as more than 90 percent of sports betting revenues now come from mobile users. Ensuring that apps and platforms are optimized for smooth, on-the-go play is crucial for retaining players. Automation also plays a vital role in improving efficiency and reducing operational costs. By automating audience segmentation, bonus distribution, and promotional campaigns, operators can save time and offer a more personalized player experience.
The SOFTSWISS Sportsbook team will share more strategies and ideas during ICE Barcelona 2025 at booth 2G42.
