Simon Lidzén, CEO and co-founder of Fast Track, shares his insights on the company's growth, the challenges it faces, and his vision for the future.
Interview.- Fast Track, a company specialized in SaaS technology and a CRM provider in the igaming industry, has launched the second installment of its video series "Inside Out".
Titled “Ain’t No Rest for the Wicked”, the interview features CEO and co-founder Simon Lidzén in a candid, behind-the-scenes conversation about the company's growth, challenges, and vision for the future.
In the 30-minute video, Simon reflects on almost ten years of Fast Track's journey: “Success for me is about setting goals and achieving them. This year has been intense, but incredibly rewarding. From scaling Fast Track to launching innovative products like Rewards, we are just getting started.”
The conversation explores the launch of Rewards, the promotional ecosystem of Fast Track that integrates CRM with gamification to offer engaging and personalized experiences to players. Simon also talks about the rapid global expansion of the company and the challenges of scaling leadership within a fast-growing organization. Looking towards 2025, he highlights Fast Track's focus on leveraging AI to redefine CRM and customer engagement.
Simon's reflections also touch on the company culture: “Fast Track is built on relentless innovation and a team that thrives on solving challenges. Seeing how much we have grown and how far we have come makes this journey so exciting.”
