A new all-in-one player engagement and CRM solution, tailored particularly for the Latin American igaming sector, is being launched.
The product is the result of a partnership expansion between Fast Track and BetConstruct, combining the advanced CRM platform of the former with the sizable lottery, sports and casino gaming offerings of the latter. Player retention and meaningful interactions are driven by AI technology.
“Latin America, especially Brazil, represents an exciting growth opportunity for igaming operators,” said Simon Lidzén, CEO and co-founder of Fast Track. “It is a pleasure to collaborate with BetConstruct to bring the best technology available to operators in the region, helping them deliver exceptional experiences to their players.
“By leveraging BetConstruct’s world-class product suite alongside our CRM capabilities, we are enabling partners to create deeply personalised player experiences that foster loyalty and long-term success.”
Gegham Yegoryan, chief product officer at BetConstruct, added: “This partnership allows operators in Latin America to deliver targeted engagement strategies tailored to local players. With iGaming interest continuing to grow in the region, we are excited to support operators in achieving their goals with innovative tools and solutions.”
