Nuvei has introduced its omnichannel payment solution to the UK gambling market.
The platform integrates all payment channels, including all retail and digital transactions, aimed at bringing greater convenience to operators and players.
Operators' payment channels can be managed through a single API, while the solution helps to gain deep insights into player behavior and assists in identifying them during their physical participation in existing online customers, thereby helping to create enhanced loyalty programs and targeted promotional campaigns.
This not only helps to streamline operations but also helps to reduce costs and find new ways to attract customer attention.
As part of the product launch in the region, the omnichannel solution has also been customized for the UK market, including localized payment methods and compliance.
It is worth noting that Nuvei recently established a strategic partnership with Gaming Innovation Group (GiG), with the former's technology directly integrated into GiG's CoreX iGaming Player Account Management (PAM) platform.
For players, the easy connection in payments through retail and digital gaming enhances their experience, while they can participate across all vertical industries and channels.
Nuvei's Chairman and CEO Philip Fayer stated: "Our omnichannel solution is changing the way UK gaming operators interact with customers. By breaking down the barriers between online and offline experiences, we enable operators to create more personalized and engaging player journeys.
"This release represents an important step in our commitment to providing cutting-edge payment solutions that will drive the growth of the rapidly evolving gaming market and enhance user experience."
Buzz Bingo's Head of Product Fraud and Payments Sam Bailey added: "Nuvei's omnichannel solution is a step ahead of our current retail payment infrastructure. We are an omnichannel business, and the main advantage of Nuvei's omnichannel payment system is its diversity, as we connect the retail environment with the online environment.
"Buzz places great importance on product development, and a key reason for choosing Nuvei is their commitment to continue developing the system and improving products. Nuvei allows us to jointly develop a roadmap, and we feel like an important partner as we bring new payment channels and options to our customers.
We look forward to collaborating and fully leveraging the business of both companies."
