Pragmatic Play has signed an agreement with Flutter to become the exclusive provider of live casino tables in the UK and Ireland regions.
As part of this deal, the supplier will provide its live casino content and products to Flutter's brands in the UK and Ireland, such as Paddy Power, Betfair, Sky Vegas, and others.
In addition, Pragmatic Play will also offer its Smart Studio solution, which allows for the customization of game names for specific brands, while Flutter will provide custom games specifically produced for targeted audiences.
Good news: Pragmatic Play's Smart Studio went live in Brazil in December in collaboration with EstrelaBet.
Pragmatic Play's Chief Operating Officer, Irina Cornides, said: "Pragmatic Play, like Flutter, is committed to providing unique and outstanding player experiences, so we are thrilled to become the exclusive provider of live casino tables for popular gaming brands in the UK and Ireland, including well-known brands such as Betfair, Paddy Power, and Sky Vegas."
Flutter's Commercial Director, Roisin Hogan, added: "Pragmatic Play's Smart Studio solution perfectly aligns with our strategy of delivering high-quality customer experiences through innovation.
"We are delighted to have reached this agreement, which will bring us closer together and bring exciting new live products and experiences to players in the UK and Ireland."
Today's related news is that SCCG Management has partnered with JackTop to promote its live casino solutions globally.
