Pragmatic Play, a leading content provider for the iGaming industry, has entered into a historic agreement with Flutter to become the exclusive provider of dedicated live casino tables for its brands targeting the UK and Ireland. This strategic partnership will allow Pragmatic Play to provide dedicated live content, in addition to its wide range of live casino products, to Paddy Power, Betfair, Sky Vegas, and other industry giants in Flutter's portfolio.
In addition to popular table games, exciting game shows, and dedicated tables, Pragmatic Play will offer its advanced Smart Studio solution, allowing Flutter's various brands to customize the appearance of network titles to align with their visual identities.
Pragmatic Play will also enhance Flutter's offering with exclusive games, designed for specific audiences, using the operator's extensive intellectual property to create unique content.
Irina Cornides, Chief Operating Officer of Pragmatic Play, stated: "Pragmatic Play shares with Flutter the commitment to providing unique and exceptional experiences to players, so we are excited to become the exclusive provider of dedicated live casino tables for their popular brands in the UK and Ireland, which include established names like Betfair, Paddy Power, and Sky Vegas."
Roisin Hogan, Commercial Director of Flutter, added: "The Smart Studio solution from Pragmatic Play aligns perfectly with our strategic focus on delivering excellent customer experiences through new innovations. We are excited to close a deal that will allow us to collaborate even more to bring new products and live experiences to our players in the UK and Ireland."
Based in Gibraltar, Pragmatic Play is a leading provider of games, offering player favorites to the most successful global brands in the iGaming industry.
Pragmatic Play enables new forms of entertainment through a single API, offering a multi-product portfolio that includes award-winning slots, live casino, bingo, virtual sports, sports betting, and much more, available in all major regulated markets, languages, and currencies.
Source: GMB
