Spribe announces a multi-year sponsorship deal with UFC and WWE to further expand the influence of its crash game Aviator.
Under the agreement, the Aviator brand will appear on the octagonal canvas during UFC events and in some high-profile WWE shows, supported by integrated social media activities and exclusive hospitality experiences.
Nicholas Smith, Vice President of Global Partnerships for UFC and WWE, said: "UFC and WWE offer one of the most powerful marketing combinations in sports, and we look forward to working with Spribe to design custom integrations in our content to help them reach millions of consumers worldwide."
Reportedly, the game has received strong responses in markets such as Brazil, India, and Europe, and Spribe is currently seeking to establish a foothold in the United States.
It is worth noting that Spribe was founded in 2018, holds licenses in major markets like the UK, and has over 42 million unique active users per month.
In 2024, Spribe will collaborate with AC Milan to make Aviator the official crash game of the football club.
Early collaborations included promotional agreements signed with UFC fighters Alex Pereira and Merab Dvalishvili.
