Vancouver-based GeoComply has announced a partnership with Snaitech S.p.A., the Italian sports betting operator, as it expands its European market presence.
GeoComply is a technology company that detects location fraud, working with operators to help verify a user’s true digital identity, providing cybersecurity solutions.
Snaitech will be adopting GeoComply’s geolocation solutions, ensuring compliance, preventing fraud, and protecting players.
“At Snaitech, we’re dedicated to empowering our customers with the most advanced and reliable technology, while delivering a secure and enjoyable gaming experience,” said Fabio Schiavolin, CEO of Snaitech.“The partnership with GeoComply allows us to take that commitment to the next level, underlining our efforts and dedication to player protection in the igaming market. By integrating their market-leading platform, we can proactively address emerging threats, ensuring an innovative, transparent and compliant gaming experience.”
More specifically, with GeoComply’s technology, Snaitech will be able to verify players’ locations (ensuring they’re located within the boundaries where online gambling is permitted), prevent fraud and money laundering by detecting and deterring activities like account takeovers and bonus abuse, and meet regulatory requirements by maintaining a secure and transparent gaming environment.
“This collaboration showcases the power of robust geolocation-based technology to innovate the gaming market with risk and compliance solutions that maintain the integrity of their platforms, particularly at a time with stricter focus and enforcement by European regulators to address the illegal market,” said Anna Sainsbury, CEO of GeoComply. “The adoption of such technology not only mitigates risks, but also creates amazing user experiences that drive revenue globally for the entire regulated gaming ecosystem. It’s a win-win for everyone involved.”
GeoComply’s solutions are installed on over 200 million devices and analyze over a billion transactions every month.
Snaitech, which recorded revenues of 947 million Euros in 2023, was sold by Playtech to Flutter Entertainment in 2024. That transaction is expected to close by Q2 2025.
