Altenar has appointed Matthew Ferrara as the Sales Manager, focusing on the expansion of its regulated iGaming market in North America.
Based in Miami, Ferrara will support the sports betting provider's sales operations and help establish relationships with operators in the region.
Ferrara previously served as a live sports event trader for Superbet in the USA, and as a Business Development Manager for Kero Sports, responsible for strategic partnerships and external sales.
His experience in sports betting operations is expected to support Altenar's goal of strengthening its influence in North America.
In December 2024, Altenar announced a partnership with BetStarters to integrate its sports betting platform into BetStarters' products in Latin America, Asia, and Africa.
Notably, earlier this year, Altenar obtained a B2B license in Greece and expanded into the state of Georgia through a collaboration with Ambassadoribet.
Charlie Williams, the Commercial Director of Altenar, stated: "We are delighted to have Matthew join us to strengthen our sales operations in North America and other markets."
Ferrara's joining Altenar is part of a broader strategic initiative to expand its market share in key regions. Previously, Sam Hill was hired as the Sales Director, and Frederico Caputi was appointed as the Sales Manager for the Latin American region.
