Jelly Entertainment has signed an agreement with Bally's to introduce its slot game portfolio to the operator's brands in the UK, including Jackpotjoy and Virgin Games.
The deal will launch titles such as "CleoPatrick" and "Witches Go Wild" as well as the upcoming "Rookie Racer" and "The Night Train TwinWays".
This collaboration is a foundation for Jelly's efforts to expand its influence in regulated markets. Bally's UK operations will integrate these games to enhance the services provided to local players.
Craig Staples, Vice President of Product at Bally's Interactive, noted: "Jelly has quickly made a splash in the UK with its slot machines and partnerships. Working with Jelly will bring fresh, mature games to our lineup, offering our players more exciting choices that have already become very popular in the UK."
Jelly has experienced growth in recent years, entering the Italian market in 2024 through an agreement with Microgame, providing its games to over 50 operators.
It is worth noting: Other notable partnerships include agreements with EveryMatrix and Blokotech to expand into the European and Latin American markets respectively.
In addition to the collaboration with Bally's, Jelly Entertainment also announced plans to further expand its global influence in 2025, targeting markets in Ontario, Romania, and South Africa. The company also underwent an internal restructuring, appointing Steven Matsell as CEO at the end of 2024 to align its leadership with future strategic goals.
David Newstead, Chief Business Development Officer at Jelly, added: "This deal is another big step forward for us. It greatly enhances our visibility among players in the UK and clearly demonstrates that key players in the industry recognize the quality of our content creation."
