Cherry Play has partnered with Hard Rock Casino NL to launch its slot games in the Netherlands.
The studio's initial offerings include Multi Banks, Super Coin, and Golden Cherry Jackpot, which are now available to the regulated Dutch market.
Hard Rock Casino NL has become the first operator to adopt Cherry Play's subscription-based licensing model.
This model allows operators to pay a fixed game licensing fee instead of the industry-standard revenue sharing agreement. Its purpose is to provide financial predictability while encouraging operators to promote Cherry Play's games.
Cherry Play CEO Olga Bajela stated, "While excellent games are important for any studio, especially new ones, we believe that the commercial agreements for providing games need reform, which is why we introduced the subscription service."
It is worth noting that this collaboration is supported by Bragg Gaming, which provides the technology stack for the development and integration of Cherry Play's games.
This release follows the establishment of Cherry Play in December 2024, when Olga Bajela was appointed CEO. Bajela, formerly the Chief Commercial Officer at Stakelogic, brought industry experience to the company. Cherry Play has announced plans to release two games per month as part of its growth strategy.
Hard Rock Casino NL CEO Cristiano Blanco added, "We aim to offer our esteemed players unique games, and believe Cherry Play can achieve this goal through ferme. We are excited to be one of the first online casino operators to offer content to Dutch players."
