Playtech and French gambling operator Pari Mutuel Urbain (PMU) collaborate through a strategic partnership.
This collaboration will focus on Playtech's poker features, with PMU joining the iPoker.EU network, for which the supplier will provide poker network services and content.
The deal includes gamification of Playtech's poker platform and player engagement tools, as well as its games and poker tournaments.
This is not Playtech's first foray into the French poker market, as the company previously partnered with La Française des Jeux (FDJ) in July 2023 to provide services and content for its poker network.
Marat Koss, Vice President of Interactive Gaming at Playtech, stated: "We are delighted to partner with PMU, a leader in the French gaming market.
Worth noting: Playtech's Elite Series Winter Edition took place from December 2023 to January 2024, and is the largest event held on the iPoker network
"France is a key market for Playtech, and this collaboration further demonstrates our commitment to providing innovative and engaging poker solutions for our licensees, ensuring an engaging experience for players."
Stéphane Auffret, Director of Products, Services, and Innovation at PMU, added: "Partnering with Playtech and joining the iPoker network represents a strategic and significant step forward for PMU, enabling us to offer an unparalleled poker experience to our players.
"This collaboration will allow us to enhance our services, including offering multi-vertical poker access through Turf and Sports Applications, and continue to provide the best experience and technology to our players. We believe this partnership will significantly enhance our poker services and drive substantial growth in the French market."
