LeoVegas Group announces the integration of EveryMatrix's OddsMatrix odds supply and the gradual operation of its own sports betting platform.
This collaboration will enable LeoVegas to access global sports coverage, market odds, and optimized trading strategies, thereby strengthening its sports betting business across multiple jurisdictions.
The agreement was reached on the occasion of LeoVegas entering the industry in 2025 and celebrating its 13th anniversary, with the operator aiming to reduce its dependence on third-party sports betting platforms.
EveryMatrix's OddsMatrix will be customized according to the operational needs of LeoVegas, allowing the company to benchmark its odds, improve its pricing models, and enhance overall market efficiency.
Erik Nyman, President of EveryMatrix Americas, said: "We are delighted to partner with such a well-known brand as LeoVegas Group, especially at a crucial moment when the brand is expanding its global business and transitioning to new proprietary sports betting."
It is worth noting that LeoVegas's transformation was carried out after being acquired by MGM Resorts International in 2022, which influenced its strategic shift to proprietary solutions. This move aims to better control its sports betting operations, pricing, and risk management strategies.
This agreement was reached after EveryMatrix recently won a public procurement, where the company will provide gaming content for the Norwegian state-owned gambling operator Norsk Tipping. Under the contract, EveryMatrix's SlotMatrix aggregator platform will provide third-party casino content and mobile-first casual games for Norsk Tipping's Yezz platform.
