Sportsbet.io announces a new partnership with fan engagement company Fans United, aimed at enhancing user interaction between its digital products.
This collaboration will integrate Fans United's interactive tools into the Sportsbet.io ecosystem.
Through this partnership, Sportsbet.io users will gain access to a range of engagement features, including interactive prediction games, community discussions, sports trivia, and social networking options.
These tools will be incorporated into Sportsbet.io's scoring application, ultimately aiming to foster a stronger sense of community among bettors.
Regarding this deal, Fans United CEO Stilian Shishkov stated: "We are thrilled to partner with Sportsbet.io, a true innovator in the sports betting industry.
"Our platform has proven to drive user engagement and foster community interaction, which perfectly aligns with Sportsbet.io's vision of delivering an exceptional user experience."
Yolo Group's Director of Partnerships, Content, and Brand, Shane Anderson added: "Our collaboration with Fans United marks an important step in our mission to provide the most engaging and entertaining betting experience in the industry.
"By integrating their innovative interactive platform, we are not only adding functionality but also creating a more connected and interactive community for our users. This partnership will significantly enhance the way our users interact with our platform and with each other."
This partnership is foundational to Sportsbet.io's broader efforts to expand its influence in the sports world. For instance, earlier this year, the company secured title sponsorships for three major snooker tournaments: the Players Championship, the Tour Championship, and the Champion of Champions.
