Former boxer David Haye has become the brand ambassador of UK betting brand Highbet.
The former heavyweight and cruiserweight champion will connect with fans each month through branded content.
His partnership will include competitions and prizes for players.
Highbet CEO Luis Alberto López Acuña said Haye will “help us elevate our presence in the UK market.”
“When the opportunity to work with Highbet came up, I knew it was the perfect fit,” Haye said.
“Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me.”
Highbet launched in 2021 and houses over 2,000 slots and casino table games on its platform.
