FanDuel Sports Network announces a partnership with Are You Watching This?! (RUWT), integrating live sports event excitement alerts into its platform.
The excitement analysis system from RUWT will provide automatic notifications to users of the FanDuel Sports Network app, identifying significant moments in the games such as the end of overtime, record-breaking performances, and intense matches.
This integration will enable FanDuel Sports Network to use RUWT's analytics capabilities within its customer relationship management system to generate targeted alerts. The goal is to enhance viewer engagement by notifying users when games reach critical moments.
Notifications will be based on real-time data, aimed at enhancing the network's coverage of 30 NBA, NHL, and MLB teams. Additionally, RUWT's system will generate summaries explaining why the games are captivating and provide background information to users along with the alerts.
Worth noting: This partnership aligns with the broader trend of sports media platforms integrating real-time interactive tools. As regulatory scrutiny of sports betting and digital interactive practices intensifies, networks and sports betting companies are increasingly seeking to integrate data-driven features to maintain viewer retention.
FanDuel Sports Network has expanded its interactive features in recent months. The company reported that nearly 3.5 million customers used its "My Spend" responsible gambling tool during the 2024/25 NFL season. This tool allows users to track betting activities and set limits.
In addition to responsible gaming tools, FanDuel is also focusing on live sports event integration. In 2025, the company announced a partnership with the Professional Women's Hockey League (PWHL), making FanDuel the official sports betting and in-app streaming partner. This agreement allows users to watch up to 90 PWHL games directly on the FanDuel platform.
