BetMakers Technology Group has expanded its partnership with Dabble, providing the online betting operator with a pricing manager and Racelab technology solutions to prepare for its entry into the UK market.
The agreement builds on BetMakers' existing collaboration with Dabble, which has developed its business in Australia using its horse racing data and pricing tools.
This collaboration will enable Dabble to integrate BetMakers' pricing management platform into its betting products in both Australia and the UK, allowing the operator to adjust pricing strategies in real time.
Additionally, the Racelab form product will be implemented to enhance Dabble's racing data capabilities.
Dabble has achieved growth in the Australian market, utilizing BetMakers' technology to support its customer engagement and betting operations.
This agreement was reached after BetMakers recently acquired the intellectual property and software of Protocol Zone for AUD 1.5 million (USD 900,000). This acquisition includes API data feeds, rating models, and digital betting technology, which BetMakers is integrating into its new GTX software suite. The company states that these developments will bring cost benefits to its betting and technology platform.
Good news: With its entry into the UK, Dabble will compete in one of the world's largest betting markets and use BetMakers' data and pricing tools to optimize its products.
Dabble CEO Tom Rundle commented, "BetMakers' solutions, including the pricing manager and Racelab products, will play a key role in ensuring we continue to offer unparalleled horse racing products and a seamless customer experience. We are excited to take the next step with BetMakers."
BetMakers CEO Jake Henson added, "We are delighted to strengthen our partnership with Dabble as they boldly enter the UK market. Our pricing manager solution has been the cornerstone of their success with horse racing products in Australia, and the addition of our Racelab ProFORM product will provide greater value to their customers."
