Fennica Gaming has launched its eInstant games in Belgium through Nationale Loterij. This collaboration marks Fennica Gaming's entry into the Belgian market, achieved after successfully completing the public procurement process and collaborative delivery phase.
Kirsi Lagus, Senior Vice President of Portfolio and Products at Fennica Gaming, commented: "This was our first public procurement, and it proved to be a very thorough but ultimately successful process. The discussions during the delivery phase were very productive as they not only facilitated the smooth launch of our eInstant games but also helped us select the initial set of games and develop our roadmap strategy."
David Verloes, Head of Business and Brand at Nationale Loterij, added: "The entire phase felt like riding a smooth train. From the initial setup to the final integration, everything went smoothly."
It is reported that Fennica Gaming's proprietary platform Frame played a significant role in this collaboration. The platform includes a game marketplace, secure document sharing, and instant localization tools, facilitating the selection and customization of games for the Belgian market.
Mélanie Chabrier, Head of Digital Products for Instant Games at Nationale Loterij, noted: "Frame is a very user-friendly tool. The features it offers are something we have not yet seen in the market."
Worth noting: Fennica Gaming is a subsidiary of the Finnish national lottery operator Veikkaus. The company has a good track record in entering regulated markets, and its eInstant games are very popular in Finland and have subsequently expanded internationally.
This release is another move by Fennica Gaming to expand into other markets, including earlier this year launching eInstant games in France and Brazil.
The company also officially entered the online casino sector in 2024, launching its first online casino game Gold Reversinator through the RAW iGaming platform in multiple regulated markets including the UK, Denmark, and Sweden.
