SCCG Management announced a partnership with Brazilian actor Charles Paraventi through its talent agency SCCG NextGen. This collaboration aims to integrate entertainment and gaming, targeting Brazil's growing gambling audience.
Charles Paraventi is a well-known figure in the Brazilian entertainment industry, having appeared in popular TV shows like "Malhação" and internationally acclaimed movies such as "City of God" and "Fire Rescue." His involvement is expected to support gaming brands seeking to attract Brazilian audiences.
Stephen Crystal, founder and CEO of SCCG Management, said: "Working with a cultural pillar like Charles Paraventi allows us to connect with the Brazilian gaming audience in an authentic and impactful way. His reputation and popularity make him a strategic asset for gaming brands looking to expand in Brazil."
Paraventi commented: "Entertainment and gaming are all about creating excitement and engagement. Through SCCG NextGen, I am thrilled to bring my experience in television and movies into a new domain, allowing audiences to interact with their favorite brands in a fresh, immersive way."
Worth noting: SCCG NextGen has previously established partnerships with notable figures including rapper and entrepreneur Birdman, Mexican wrestling icon El Hijo del Santo, and gaming influencer Lady Luck HQ. These collaborations focus on combining talent-driven engagement with gaming and sports betting.
This partnership follows SCCG NextGen's renewal of a sponsorship agreement with Brazilian Mixed Martial Arts (MMA) organization Thunder Fight. Since its inception in 2014, Thunder Fight has hosted 84 events and 398 MMA fights, with 17% of Brazilian UFC fighters coming from this organization.
