Everton shirt sponsor Stake has left the UK market after the country’s Gambling Commission (GC) launched an investigation into the company’s advertising conduct.
Stake, which has been Everton’s lead commercial partner since 2022, will continue to operate internationally but customers in the United Kingdom are already unable to use its site.
The GC revealed on Wednesday that TGP Europe Limited, which operates Stake’s UK site, had said it would stop accepting new registrations and linking from the main Stake website following the start of the probe into a Stake-branded advert featuring a pornographic actress.