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Softswiss updates sportsbook for 'improved' operator experience

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Softswiss says changes to the content management system in its sportsbook are designed to give operators “greater control, streamlined workflows and an improved user experience.”

Softswiss sportsbook

The new CMS offers customisation capabilities, locale management and an “upgraded” interface.

Operators can now customise settings with “greater precision,” Softswiss said, and make adjustments based on business requirements.

The company said the changes will reduce manual work, minimise errors and speed up content updates.

“The latest improvements streamline content updates and enhance accuracy and scalability, allowing operators to focus on creating the best possible experience for players,” said Alexander Kamenetskyi, head of the Softswiss sportsbook.

“As we continue to enhance our product, we’re excited about the new features we plan to introduce in the coming months.”

Coming soon to the sportsbook is a preview function which will allow operators to check page updates and “prevent misconfigurations” before they are sent live.

“Another major upgrade will focus on mobile optimisation, enabling a more app-like experience,” the company added.

“Instead of the traditional vertical scrolling, in-play events will be displayed in a side-scrolling format, making the interface more intuitive and engaging for mobile users.”

    AI市场分析AI产品测评AI体育竞技AICMSAIoperator experienceAImobile optimizationAISoftswissAIsportsbook

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