Super Group, the parent company of Betway and Spin, announces a multi-year partnership with the Formula 1 team Atlassian Williams Racing.
This deal marks Super Group's first venture into motorsport, with the Betway and Jackpot City brands set to appear on the team's FW47 race car starting from the 2025 Formula 1 season in Melbourne, Australia.
Speaking about the new agreement, Super Group CEO Neil Menashe said: "We are thrilled to partner with one of the most prestigious teams in racing and join the exciting world of Formula 1 racing.
"This sport perfectly matches the excitement our brands offer to a global customer base, and we look forward to seeing the Betway and Jackpot City logos at colorful and exciting Grand Prix events around the world."
James Bower, Commercial Director at Atlassian Williams Racing, added: "We are delighted to welcome Super Group as an official partner of Atlassian Williams Racing in Formula 1.
"Williams is a sporting icon with a global fan base of over 700 million, and the event is broadcast in 200 regions, providing a perfect platform for Betway and Jackpot City to reach fans around the globe.
"We are proud of our fan-centric partnership approach and look forward to continuing our collaboration with Super Group in 2025 and beyond."
This partnership follows a strong performance year for Super Group, with the company expecting robust financial results for Q4 2024 and the full year.
The company recently raised its full-year revenue forecast to approximately 1.66 billion euros (1.74 billion US dollars), expecting the fourth quarter to be its best performing quarter outside the US to date.
