The Responsible Online Gaming Association, in partnership with Epic Global Solutions, Kindbridge Behavioral Health and the Responsible Gambling Council, has launched the “Know Your Play” campaign. The initiative is designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not,” ROGA Executive Director Dr. Jennifer Shatley said in a statement. “While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money.”
The campaign will use digital learning tools, resources and videos available to college-aged students at knowyourplay.org, even if they are not enrolled in a university. The resources will educate students on key responsible gaming concepts, including randomness, impulsiveness and limit setting, while addressing myths like the illusion of control in sports betting.
“Know Your Play” will also focus on the role stress and mental health play in overall student well-being and provide practical tips for management. Extended resources will be piloted with select universities.
“Epic has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country,” said Epic Global Solutions Senior Vice President of Partnerships Teresa Fiore. “By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making and risk-taking.”
The campaign will start at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health,” said Kindbridge Group CEO Daniel Umfleet. “By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress and develop healthy habits that will serve them well beyond their college years.”
Through this initiative ROGA and its partners are committed to raising greater awareness of the available responsible gaming resources. By equipping students with practical tools and knowledge, the campaign intends to provide college-aged students who choose to engage in online gaming now or in the future with foundational knowledge of how to do so in a responsible way.
“Prevention education is essential and RGC has a long history of creating similar programs for young adults, and we are proud to partner with ROGA on this crucial initiative,” said RGC CEO Sarah McCarthy. “This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm.”
