Kwiff announces a new partnership with one of YouTube's most famous boxing channels, Seconds Out, marking its first foray into boxing advertising.
This collaboration aims to engage Kwiff with the respected platform in the boxing world and the growing boxing community.
Garry McGibbon, Acquisition Director at Kwiff's parent company Eaton Gate Gaming, commented on the new deal: "In terms of building meaningful relationships, Kwiff and Seconds Out are like-minded.
"Working with the Seconds Out team has been a wonderful experience, thanks to their professionalism and belief in responsible advertising goals."
Seconds Out founder Robert Waterman added: "We are thrilled to partner with a responsible company that shares our values and vision. Their support will help us 'enhance' our coverage and provide the best content for our fans."
This partnership follows Kwiff's latest initiative in responsible gambling, including the launch of a 'curfew' tool in September 2024, allowing users to customize platform access restrictions during specific time periods.
Recently, the company also reached a horse racing streaming agreement with Racecourse Media Group (RMG)—according to which, Kwiff will integrate RMG's streaming content into its native app.
