Mindway AI has struck a deal with SportsBroker to deliver its safer gambling tools to the UK betting brand.
SportsBroker will integrate Mindway’s GameScanner (pictured) which analyses player behaviour as it looks to improve its focus on responsible gaming.
“Our shared commitment to responsible gaming and innovative solutions makes this partnership an ideal fit as we support their exciting growth plans,” said Rasmus Kjaergaard, CEO of Mindway AI.
SportsBroker’s chief operating officer, Paul Jarczynski, said: “Our responsible gaming team have been empowered with insights that allow them to effectively work in a truly proactive manner with our customers, addressing potential harm before it becomes a problem.
“The product helps us reinforce our RG first message in-house and is truly both an effective and impressive product. We look forward to a long and successful partnership with Mindway.”
