Push Gaming has entered the Bulgarian market through an exclusive partnership with Kaizen Gaming's Betano brand.
Over the next 12 weeks, Betano will have exclusive rights to Push Gaming's games in Bulgaria, offering local players games such as Razor Shark, Razor Returns, Jammin' Jars, Big Bamboo, and Wild Swarm.
Other versions from the developer's ever-growing catalog are expected to be launched in the coming weeks.
This latest partnership strengthens the existing relationship between Push Gaming and Kaizen Gaming, which has already brought Push Gaming's content to the markets of Greece, Denmark, and Brazil.
Worth noting: Entering Bulgaria is part of Push Gaming's broader growth strategy, having previously reached agreements with over 15 direct integration partners by 2024.
Push Gaming's Chief Business Development Officer Fiona Hickey commented on the new deal, saying: "We have been committed to this in Bulgaria, so we are thrilled to partner with such a well-known and respected company as Betano to launch our games in the market.
"We know the strengths of our products, and together with Kaizen Gaming's prominent position in regulated markets, we can fully leverage our regional products. They are a great strategic partner, which gives us confidence that each release period will perform strongly."
Kaizen Gaming's Director of Products, Gaming, and Rewards, Evangelos Dedoulis added: "Push Gaming is responsible for developing some of the finest games on the market, so we have been eagerly looking forward to bringing them to our Betano platform in Bulgaria as well.
"In other markets where we have integrated Push Gaming games, our players have responded very enthusiastically, and we hope to achieve the same effect this time."
This expansion follows Betano's recent approval by the Colombian regulatory authorities, where the operator has been authorized by Coljuegos to provide online gambling services in Colombia.
