Spotlight Sports Group (SSG) and BoyleSports announce the establishment of a new partnership, integrating SSG's new Smart View product ahead of the Cheltenham Festival.
Under the new arrangement, SSG's Smart View will be launched through the BoyleSports platform, which has been continuously improved based on customer feedback since its launch in 2024.
BoyleSports Product Director Daniel Guest commented on this development: "We are delighted to offer Smart View to our customers. Smart View is truly unique in the market, which attracted us.
"The fact that it is dynamic, backed by 40 years of historical data, and based on interviews with 3,000 sports fans, means it can meet our customers' needs for high-quality, informative data, and is presented in a format that is easy to read for both novices and experts."
This news follows the latest expansion after BoyleSports partnered with Playson in the UK and Peru markets in June last year. Shortly thereafter, the company announced it had become the new sponsor of the Munster National.
Good news: This follows last week's announcement that Bryan Cooper has become the latest horse racing ambassador for BoyleSports
Spotlight Sports Group B2B Managing Director Sam Houlding on their new partnership: "We are thrilled to add BoyleSports to Smart View's digital partners.
"Our innovative race cards have been a huge success, especially during major festivals, which is another example of Spotlight Sports Group's commitment to the future of sports betting."
