The plan was adopted by PlayUzu in November 2024 following the recent online gambling licensing regulations introduced in Peru.
The campaign includes airing TV commercials during prime time on major Peruvian networks, as well as placing billboards in key locations in Lima.
In addition to these traditional marketing efforts, PlayUzu is also expanding its digital presence through social media engagement, influencer collaborations, and search engine marketing.
It is worth noting that the brand operates without betting requirements and has already established operations in Spain, Mexico, and Buenos Aires.
With this latest marketing initiative, PlayUzu aims to expand its player base in the competitive online casino market in Peru.
Helena Rico, Marketing Director for Spain and Latin America at SkillOnNet, stated: "With this campaign, we want to show Peruvian players that PlayUzu is here to stay. We believe our transparent online gaming approach will resonate with those seeking a fairer and more enjoyable gaming experience."
In March 2024, PlayUzu partnered with Stakelogic to offer slot machines and live casino games in the Mexican market. The agreement introduces Stakelogic's slot games (including Wild Hogs and Tiki Tiki Hold 'N' Win) and live casino games (such as Speed Baccarat and Super Stake Blackjack) to the PlayUzu platform.
