The Swiss luxury lifestyle brand Forbidden City will launch its online casino platform, Forbidden City Casino, in April 2025 — combining gaming with the brand's established luxury experience ecosystem.
Forbidden City Casino will offer a curated selection of games, including table games, slot machines, and baccarat, aimed at meeting the high expectations of its target audience.
In addition to gaming, members can also enjoy exclusive experiences and customized services, such as personalized concierge services and limited edition merchandise. The platform's Cross Club VIP program will allow members to upgrade exclusive levels and collect "Loyalty Squares" redeemable for experiences or merchandise.
John Cooney, CEO of Forbidden City South Africa Group, stated: "Forbidden City Casino is not just an online gambling platform, it is also a gateway to an exclusive world of luxury experiences for high rollers."
Worth noting: Switzerland legalized gambling nationwide in 2017.
Cooney continued: "We are not only bringing our brand standards to the online gaming industry, but also Swiss excellence standards and our iconic privacy and discretion into the online gaming industry, creating an environment where mature players can trust and enjoy premium games, and enter our broader luxury ecosystem like never before."
The platform will initially launch in specific markets and adhere to strict security and regulatory standards. Forbidden City has already announced intentions to expand its service range in the future.
