OddsMatrix is a sports betting platform of EveryMatrix, integrating nVenue's machine learning and artificial intelligence technologies (capable of generating real-time predictions and micro-betting odds) into its sports betting information coverage.
This collaboration will enable customers to participate in popular American betting sports such as American football, basketball, baseball, hockey, and racing.
Before this new development, nVenue and OddsMatrix had established a mutually beneficial strategy for platform integration. In fact, an agreement was reached to integrate OddsMatrix's fast markets (mainly focusing on football) into its data aggregation platform.
OddsMatrix CEO Tor Skeie added, "Micro-betting is one of the fastest-growing betting forms in North America, so we are thrilled to offer one of the most innovative products through nVenue. Combining the two technologies and offering our fast football markets to our customers is a natural move."
It is worth noting that OddsMatrix's parent company EveryMatrix recently announced its financial data for the fiscal year 2024, showing that the year's revenue was 181 million euros ($196.4 million).
This year has been a busy start for OddsMatrix, with a partnership formed with LeoVegas in February to assist the operator in transitioning to proprietary sports betting. Recently, last week, the provider also collaborated with Kero Gaming.
nVenue CEO and co-founder Kelly Pracht also stated, "Partnering with EveryMatrix is a significant milestone for nVenue as we expand the global impact of our micro-betting technology."
