Novibet, a global leader in the gaming technology and sports betting industry, is pleased to announce its latest initiative to strengthen its presence in the Brazilian market. The company has signed master sponsorship agreements with ESPN and SporTV, the two largest subscription channels in Brazil. Effective immediately in January 2025, the collaborations further reinforce Novibet's commitment to connecting with sports enthusiasts across the country.
Expanding the brand's presence in prestigious sports broadcasts
The sponsorship with ESPN primarily focuses on providing impactful brand exposure through advertisements and integrated formats during high-level sports tournaments, including the Copa Libertadores, Copa Sudamericana, and major European leagues such as the Premier League, Serie A, and La Liga.
Similarly, the partnership with SporTV includes a robust presence through advertisements, integrated formats, and odds displayed on banners during Brazilian Championship games and national cups.
Both collaborations extend beyond live broadcasts, including digital platforms, social networks, and television, ensuring a comprehensive and continuous presence throughout the year.
Commenting on the announcement, Christoforos Bozatzidis, Marketing Director of Novibet, stated: "Our partnerships with ESPN and SporTV represent a significant step in deepening our connection with sports fans in Brazil. The country is an incredibly dynamic market, and these agreements reflect our commitment to providing high-quality sports entertainment experiences that resonate with the audience at all touchpoints".
This announcement comes shortly after Novibet's recent milestone of obtaining an online gaming license in Brazil (SPA/MF No. 2.104 - 9), valid since January 1, 2025. With this license, Novibet officially brings its globally recognized platform to the Brazilian market, providing players with a safe and regulated environment for gaming and sports betting.
Additionally, at the end of 2024, the NBA (National Basketball Association of the USA) and Novibet announced a multi-year collaboration that made Novibet the main official betting partner of the league in Greece and Cyprus.
With this collaboration, Novibet offers an authentic gaming experience to fans in Greece and will provide access to official NBA products, being promoted on the NBA's local social and digital media channels in Europe.
Source: GMB
